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THE LONGREACH GROUP
LCP1
PORTFOLIO COMPANIES
Cybird Holdings
Entie Commercial Bank
Asia Aluminum Group
REALIZED INVESTMENTS
SANYO Electric Logistics
OCC Corporation
McDonald's Japan
LCP2
PORTFOLIO COMPANIES
Nippon Outsourcing Corporation
Wendy's Japan K.K. / First Kitchen Co. Ltd.
Primo Japan Inc.
Sol-Plus and Yasuda Seisakusho Inc.
Hitachi Via Mechanics, Ltd.
INVESTMENTS PORTFOLIO + REALIZED PRIMO JAPAN INC.
On 30 January, 2015, The Longreach Group purchased 100% shares of Primo Japan Inc. (“Primo” or “the Company”) from a company affiliated with Baring Private Equity Asia.

Primo specializes in the production, marketing, and retailing of semi-customized bridal jewelry, including engagement rings and wedding rings. The Company operates three brands, I-PRIMO, Lazare Diamond and SELEXIA, and has a total of 88 stores in Japan (76 stores), Taiwan (10 stores) and Hong Kong (2 stores). The Company has a significant presence in Japan, with the leading position in engagement and wedding ring sales, and has a track record of success in overseas expansion into Taiwan and Hong Kong.

Longreach considers this to be an exciting investment opportunity with a clear business growth path based on taking the Company forward to realize further expansion opportunities domestically and in Asian markets through its proven semi-customized bridal jewelry model. The investment also reflects a Longreach core investment focus on acquiring and adding value to high quality specialty consumer businesses, through enhanced business efficiencies and expansion into new growth markets, in particular in Asia.
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